
Origine is a company passionate about showcasing Quebec agriculture, its producers, and the unique riches of our land. Origine aims to be a catalyst for discovering, appreciating, and supporting local agriculture. Our platform brings together everything you need to immerse yourself in the heart of authentic Quebec:
- Signature tours : Experience unforgettable adventures in the heart of Quebec's landscapes, combining culinary discoveries, enriching encounters and cultural immersion.
- A local boutique : Fill up on local flavors with products carefully selected from passionate producers.
- Multimedia content : Be inspired by our video capsules, documentaries and podcasts, which highlight the faces and stories behind our products.

Promote local purchasing, Quebec terroir and local know-how so that Quebecers can discover and appreciate local agriculture.
Origine is a company passionate about showcasing Quebec agriculture, its producers, and the unique riches of our land. Origine aims to be a catalyst for discovering, appreciating, and supporting local agriculture. Our platform brings together everything you need to immerse yourself in the heart of authentic Quebec:
- Signature tours : Experience unforgettable adventures in the heart of Quebec's landscapes, combining culinary discoveries, enriching encounters and cultural immersion.
- A local boutique : Fill up on local flavors with products carefully selected from passionate producers.
- Multimedia content : Be inspired by our video capsules, documentaries and podcasts, which highlight the faces and stories behind our products.
Promote local purchasing, Quebec terroir and local know-how so that Quebecers can discover and appreciate local agriculture.



Content coordinator
Laura Chipello
Thanks to her teenage summers working at the Jean-Talon Market and two years working in a neighborhood artisan butcher-deli, Laura quickly became aware of the importance of consuming local Quebec foods. This direct contact with farmers and processors sowed in her a passion for locavorism. After studying Cinema & Communications and a BAC in Anthropology, she now uses her words and uses her creativity to write and produce entertaining and educational media content to highlight innovative projects and inspiring people from around the world. the Quebec agri-food universe.

Project Manager
Camille Cloutier
A seasoned professional in the restaurant and tourism sectors, she developed solid and diverse expertise during her time at the Institut de tourisme et d'hôtellerie du Québec. Camille was recognized by the Association québécoise de la formation en restauration, tourisme et hôtellerie (AQFORTH) for her commitment and won the Grand Prix de l'Excellence at the 17th edition of the Grands Prix de la Relève, illustrating her exemplary leadership and dedication. She also plays an active role in ecological transition as a representative of the communications committee for the non-profit organization La Vague. Camille embodies the modern vision of a passionate, innovative entrepreneur resolutely committed to promoting quality hospitality and sustainable management.

Co-founder
Alyssa Martone Martel
A graduate in dietetics from McGill University and trained at HEC Montreal, she launched her entrepreneurial journey in 2018, creating culinary workshops in Montreal and China to combat the lack of food literacy among children. Founder of Traktour in 2021, she reconnects people with the origins of their food via agrotourism excursions in Quebec. Today, under Origin, she combines her passions for responsible food, decadent local products and the stories of the people who nourish us.

Co-founder
Safia Barrou
Passionate about agriculture and good food, Safia began her journey by creating La Grappe, a collective of marketing experts specializing in the agri-food industry in 2018. She then created the web magazine Élevage et Cultures, which contributes to raising consumer awareness and Quebec producers on the challenges of agriculture today and tomorrow. She is also taking on the challenge of getting her hands on the land by taking over the Au Gîte des Oies farm in 2022. Today, she is consolidating her activities into a vector to promote the local terroir: Origine.
Explore your origins
DiscoverOur brands
In addition to the services and activities we offer to showcase the best of Quebec agriculture, we take our commitment even further by investing directly in local agricultural and agri-food businesses. Discover our brands below.